A pitcher of cold ice water. A social media account. And a smart phone. Those are the elements of philanthropy’s feel good hit of the summer – the Ice Bucket Challenge, starring a millennial near you and almost every celebrity you can name.
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Hey Cynics, Hold That Cold Water: Why The Ice Bucket Challenge Worked
Sunday, August 17, 2014
Hey Cynics, Hold That Cold Water: Why The Ice Bucket Challenge Worked
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